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Mapping Your Advocacy Campaign
Advocacy
June 4, 2021

Mapping Your Advocacy Campaign

Engage and change the world. That’s Salsa’s vision for social good organizations and the reason we get so excited when they execute successful advocacy campaigns using our software. In this article, we’re taking a closer look at a few of the early planning stages in any advocacy campaign - identifying the target who can bring about the change you desire and the people who influence that target. This is called “mapping your advocacy campaign” because we are developing a visual map of the people who will help us and how they relate to one another.

It’s not enough that we go directly to the target and lay out our case. Sometimes the person we need to convince isn’t going to listen to just one singular voice. We need to point our advocacy at the people who influence our target too. Their voices will lend credibility to our campaign because they are trusted friends and colleagues of our target and their opinions matter.

Remember, you can download the advocacy campaign planning worksheets in the appendix of Salsa’s Complete Guide to Digital Nonprofit Advocacy Campaigns and follow along with this post while you create your own advocacy campaign maps.

Salsa Labs Joins the EveryAction Family!
Top Posts
June 2, 2021

Salsa Labs Joins the EveryAction Family!

Today, we’re thrilled to announce that Salsa Labs has joined the EveryAction family. We look forward to doing more good together with our new EveryAction colleagues!

13 Ways Nonprofits Can Build an Email List
Top Posts
May 24, 2021

13 Ways Nonprofits Can Build an Email List

Email marketing is one of the most reliable and cost-effective marketing methods a nonprofit can put in place to reach potential supporters, donors, and advocates. In this article, we’ve put together 13 methods you can use to grow your nonprofit email list from zero to hero. Best of all, 10 of the 13 methods cost absolutely nothing to perform and you can get started right away.

6 Week Communication Roadmap for Nonprofit Events
Fundraising
May 7, 2021

6 Week Communication Roadmap for Nonprofit Events

The ever-increasing digital nature of event planning has thrown a virtual wrench into the fundraising gears of nonprofits large and small. So, over the past two years, Salsa has surveyed nearly 400 nonprofits in an effort to understand what they’ve done to successfully bring their offline events into the world of virtual nonprofit events.

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