March 23, 2022
Since last June, when we announced Salsa Labs would join the EveryAction family, we’ve been hard at...
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You've probably heard the common adage “You only get one chance to make a good first impression.” This is true in multiple aspects of life, from a first date to a job interview to meeting a new neighbor for the first time. Humans tend to form snap judgments, and although we can change those sentiments over time, you never forget the first impression.
We're excited to share some great news to start the new year!
Whether your organization is large or small, there is a fundraising software package that can help you communicate with and process donations from all your existing donors and future supporters.
Giving Tuesday 2021 has come and gone and early signs are pointing to another banner year for nonprofits in the United States! Some organizations are still raising funds (as recommended in the Salsa Giving Tuesday 2021 Guide) and wrapping efforts into their end-of-year giving campaigns, so we expect data to continue rolling in for a few more days.
Relationships are built on trust, and when people trust your message, they’re more likely to engage with your nonprofit. You build trust when people feel a connection to your message, and when they understand the work that you do helps accomplish their own goals. Personalizing your messages is a key tenet of proper donor management and an important function for every organization to master.
As you continue to develop your nonprofit fundraising strategies, it’s important to consider where matching gifts fit in.
The end-of-year season is upon us, and we’ve got a few fundraising software tips to help you end 2021 strong and get a jump start on those 2022 activities. You’ll find all these tips (and more) in our End of Year Strategy Guide for 2021, which is available as a free download now!
The importance of Giving Tuesday to nonprofit fundraising cannot be overstated. For some organizations, Giving Tuesday donations can represent as much as 20% of their annual revenue. This year, Giving Tuesday has set an ambitious goal of helping nonprofits raise $3.4 billion.
The next few months represent an important time for fundraising teams at nonprofits across the world with Giving Tuesday around the corner and end-of-year programs just beginning. While much of your work will be focused on executing the last few events of 2020, it’s always a good time to look ahead and to think about the future of your nonprofit fundraising strategies.
One of the best fundraising strategies for all sorts of nonprofit organizations involves making the most of matching gifts—which are essentially a two-for-one sale on donations. As Giving Tuesday approaches this year, ensuring impactful matching gift practices is more critical than ever before.
With the end-of-year period quickly approaching, it’s a good time to audit your metrics to make sure your overall fundraising strategies are working as planned. In this article, you’ll find a list of 6 core nonprofit KPIs to help you monitor the health of your fundraising program and to compare your results to others across the nonprofit industry.
Apple has released its much-anticipated iOS15 software update which brings changes to how Apple devices handle privacy, especially for those using the native Mail App. We want to update you on the effect you will see with email open rates in your email marketing program.