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March 23, 2022
Introducing Bonterra: We power those who power social impact
Since last June, when we announced Salsa Labs would join the EveryAction family, we’ve been hard at...
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Tips with Salsa
The Salsa Podcast featuring talk, tips and tales for the nonprofit community!
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Donor Management
February 15, 2022
The Value of a New CRM System for Your Nonprofit
Is it time for your nonprofit to move to a new customer relationship management (CRM) solution? You might have started asking yourself this question for a variety of reasons:
Nonprofit Marketing
February 9, 2022
First Impressions: 6 Tips to Improve Your Website's Homepage
You've probably heard the common adage “You only get one chance to make a good first impression.” This is true in multiple aspects of life, from a first date to a job interview to meeting a new neighbor for the first time. Humans tend to form snap judgments, and although we can change those sentiments over time, you never forget the first impression.
News + Updates
January 4, 2022
Network for Good is Joining Our Social Good Software Platform Family
We're excited to share some great news to start the new year!
Fundraising
December 13, 2021
Best Fundraising Software: 17 Popular Platforms for 2022
Whether your organization is large or small, there is a fundraising software package that can help you communicate with and process donations from all your existing donors and future supporters.
Fundraising
December 6, 2021
Giving Tuesday 2021 - Nonprofit Fundraising for the Record Books
Giving Tuesday 2021 has come and gone and early signs are pointing to another banner year for nonprofits in the United States! Some organizations are still raising funds (as recommended in the Salsa Giving Tuesday 2021 Guide) and wrapping efforts into their end-of-year giving campaigns, so we expect data to continue rolling in for a few more days.
Donor Management
November 23, 2021
Donor Management - The Complete QA Guide for Nonprofits
Relationships are built on trust, and when people trust your message, they’re more likely to engage with your nonprofit. You build trust when people feel a connection to your message, and when they understand the work that you do helps accomplish their own goals. Personalizing your messages is a key tenet of proper donor management and an important function for every organization to master.
Fundraising
November 17, 2021
Matching Gifts and Donor Communication: The Ultimate Guide
As you continue to develop your nonprofit fundraising strategies, it’s important to consider where matching gifts fit in.
Fundraising
November 12, 2021
End of Year Fundraising Software Tips for Nonprofits
The end-of-year season is upon us, and we’ve got a few fundraising software tips to help you end 2021 strong and get a jump start on those 2022 activities. You’ll find all these tips (and more) in our End of Year Strategy Guide for 2021, which is available as a free download now!
Fundraising
October 22, 2021
Best Practices for Giving Tuesday Nonprofit Fundraising
The importance of Giving Tuesday to nonprofit fundraising cannot be overstated. For some organizations, Giving Tuesday donations can represent as much as 20% of their annual revenue. This year, Giving Tuesday has set an ambitious goal of helping nonprofits raise $3.4 billion.
Fundraising
October 12, 2021
The Future Of Nonprofit Fundraising and Engagement
The next few months represent an important time for fundraising teams at nonprofits across the world with Giving Tuesday around the corner and end-of-year programs just beginning. While much of your work will be focused on executing the last few events of 2020, it’s always a good time to look ahead and to think about the future of your nonprofit fundraising strategies.
Fundraising
October 7, 2021
Matching Gifts & Giving Tuesday: How to Double Donations
One of the best fundraising strategies for all sorts of nonprofit organizations involves making the most of matching gifts—which are essentially a two-for-one sale on donations. As Giving Tuesday approaches this year, ensuring impactful matching gift practices is more critical than ever before.
Fundraising
October 4, 2021
6 Core Nonprofit KPIs to Monitor the Health of Your Fundraising Program
With the end-of-year period quickly approaching, it’s a good time to audit your metrics to make sure your overall fundraising strategies are working as planned. In this article, you’ll find a list of 6 core nonprofit KPIs to help you monitor the health of your fundraising program and to compare your results to others across the nonprofit industry.
Fundraising
September 17, 2021
iOS15 Updates and Email Open Rates: What You Need to Know
Apple has released its much-anticipated iOS15 software update which brings changes to how Apple devices handle privacy, especially for those using the native Mail App. We want to update you on the effect you will see with email open rates in your email marketing program.
