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Grow your cause quickly by attracting and retaining more donors!



Build rich donor profiles and target them with the right message at the right time. Get real results!



Connect with constituents on email, social, mobile, direct mail and face to face.



Increase online/offline donations with tools that are fast, flexible and easy-to-use.



Leverage analytics and optimization tools to enhance your fundraising performance.

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Target Supporters

Target: Increase Your Relevance

By understanding what’s important to your supporters, Salsa empowers you to engage supporters about what’s most relevant to them.  Whether it’s pet adoptions to animal lovers, nutrition information to the health conscious, or environmental tips to conservationists, relevant content is the key to improved engagement. The more you know your supporters, the more personalized your interactions will be.

Know your supporters with the industry’s richest donor profiles. Target with easy to use segmentation and grouping techniques based on demographics, giving level, location, etc. Apply different strategies for different supporters based on their interests, preferred methods of contact and personal profiles.

Build Rich Donor Profiles

Understanding your donors is the key to effectively segmenting and targeting them with relevant content and timely communications.

Manage all your donor contact information in one place, track all online and offline historical interactions, and score your donors based on their social media behavior. Add an unlimited number of custom data elements, track specific supporter information, and tailor the system to meet your organization's needs.


Built-in Segments for Targeted Fundraising

With a deep understanding of your supporters, you can now create advanced segments within the system, allowing you to reach exactly the right group of people with the specific messaging that will resonate with them.

Salsa comes with pre-built best practice segments for major donors, LYBUNT, SYBUNT, prospects who haven't donated, first time donors, and many, many more. 

You can configure these pre-built segments to match your needs. For example, set the "major donor" segment threshold to $200, and any time a donor crosses that mark, the system will automatically add them to the "major donor" segment.

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Create Custom Segments Based on Any Information

Our built-in segments will save you time and enable you to target quickly. Because every organization is unique, Salsa also gives you the ability to define custom segments.

You can build segments through simple rules and configurations, or you can create combinations of advanced queries and groups within groups.  The power and flexibility is right at your fingertips.

You can segment your supporters by professional network, demographics, gift size, location, campaign, fund, appeal, giving capacity or any other data point.

Prebuilt, custom, dynamic, no matter how you want to segment your supporters, Salsa makes it easy, powerful and effective.

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RFM Segmentation for Campaigns, Funds or Appeals

Recency, frequency, monetary analysis and segmentation can help you slice and dice your donor list so that you're maximizing return on your fundraising investment. Uncover who has donated in the last three months, who has given twice in the last year, or who has contributed over $500. 

Salsa's easy to use query wizard puts you in the driver seat, giving you total control over your lists, and allowing you to group constituents for targeted cultivation.


Augment Targeting with Wealth Screening

Integrate Salsa CRM with your favorite wealth intelligence tools such as WealthEngine™ and DonorSearch™ that will identify constituents ready for major gift cultivation.

According to DonorSearch, individuals who have made a gift of $5k – $10k to a nonprofit are 5 times more likely to make a large charitable donation elsewhere.

Uncover hidden giving potential from right inside your database. With deeper insights into your supporters, you’ll prospect smarter, not harder.


Connect: Broaden Your Reach

Once you have identified the right people to target, it’s critical to connect with them via the most effective channels. In today’s multi-channel world, seamless, personalized communication between online and offline channels is a must-have. 

Cut through the noise and clutter with precisely relevant messaging. Reach your donors where they are via email, social, mobile, direct mail, telephone or in-person. Create, edit and publish all your communications on one unified platform.

Engaging Email Marketing

Email is the most cost-effective way to engage with targeted segments and Salsa gives you all the tools for superior email marketing.

Create compelling email messages with virtually unlimited design options using our drag and drop functionality, easy to use editors, and styling tools. Produce custom email layouts, A/B test design elements, and use Salsa's in-app spam checker to ensure your subject lines and email content will reach your recipients' inboxes.

In a mobile centric world, over half of your supporters will be reading your messages on a mobile device. Salsa's system ensures that your messages are mobile friendly and even lets you preview your message on desktop, tablet, or phone before sending.

Email Marketing

Drive the Conversation on Social Media

Social sharing features make it easy for your fans to spread the word and support your cause via Facebook, Twitter, and other social networks. Connect your social accounts to Salsa and publish posts or tweets without ever leaving the platform.

Need to get a post out right away? Quickly and easily create posts and tweets with direct integration to calls to action. Need to plan ahead? Schedule posts and tweets in advance to make sure you keep your messaging and brand front and center at the optimal day/time for engagement.


Direct Mail for Traditional Outreach

With Salsa, you'll have both the new media and traditional outreach tools on one easy-to-use platform.

Craft direct mail letters and merge segmented lists with address labels or envelopes from inside Salsa CRM. Send batch or one-off thank you letters and personalize individual letters in a batch with custom fields before sending.

Within each donor profile, you can log your donor's prefered contact method (email, direct mail, phone, in person), track correspondance frequency preferences, and store multiple addresses for donors with seasonal homes. Ensure your mailings reach your constituents at the right time and place!


Automated Welcome Series Boosts ROI

According to Experian, emails that are part of a welcome series are 21 TIMES as effective as standard promotional emails in terms of dollars raised.

Welcome your brand new supporters with a series of pre-scheduled emails that further educate them on your cause and drive engagement. These welcome series emails are automatically triggered when a new contact shows interest by opting in to your email list or newsletter.

This marketing automation saves you time, multiplies your ability to connect with your donors in a timely, relevant manner, and has a proven track record of increased ROI.

Welcome Series

Convert: Raise More Money

After targeting and connecting with your donors, it's time to make the ask. Deliver a compelling case for support and a bold call to action. Make it easy for your donors to give with online donation forms, online event registration, rapid auction checkout and bulk check entry.

Salsa helps your team manage fundraising with online donation integration, bar code remittance scanning, rapid donation entry and check imaging. With Salsa, it's easy to create, manage, and analyze development efforts, enabling you to focus more on fundraising growth strategies.


Online Donation Forms

Average donations made through branded donation pages are 38% larger than contributions through generic pages. Create branded donation forms in a matter of minutes with drag and drop configuration. Configure options and adjust the look and feel to precisely match your organization. Use images and formatted text to create compelling asks.

Donation forms can be hosted for you as stand alone pages or can be integrated seamlessly with your website by embeding forms on landing pages, light-boxes, or widgets.

Accept all types of donations including one-time and recurring gifts, “In Memory Of” and “In Honor Of” giving, and multiple giving levels. Add custom fields to donation forms to supplement your donor profiles.

Mobile devices accounted for 14% of online giving in 2015. Salsa automatically ensures that your forms are mobile responsive and perform well on any device.

Donation Forms

Gift Receipts and Acknowledgments

Immediately thanking your donors is the first step to cultivating meaningful lifelong relationships. 

Automatically acknowledge online gifts with automated receipts that carry forward your branding. These emails provide all the information for your donors. In addition, you can create mail merge offline gift acknowledgments to personally thank special donors or to steward honor and memorial gifts.

No matter how the gifts come in, or the acknowledgments go out, Salsa's system helps you automatically track a donor’s progress and can dynamically move them into the appropriate segment so you can continue the Target, Connect, Convert process.

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Event Registration and Management

For all your fundraising events, Salsa can help you boost registrations, streamline auction checkouts, and increase event ROI.

Using Salsa’s same easy to use drag and drop system, you can create branded event pages that support unlimited registration levels and pricing, additional merchandise purchases, and memorial or gifts in honor.

Use automated receipts to show registration amount and even give your donors the tax deductible amount.

For your event staff, Salsa has supporting tools to manage RSVP lists, event task tracking, and sponsorship process all in one integrated system.

Event Registration Form

Membership Management

If you generate revenue through membership fees, you'll love Salsa's membership management capabilities.

Configure unlimited membership types and customize tiers and packages. Track start dates, end dates, and renewals. Promote online membership pages to reduce data entry and drive website engagement, then easily accept membership payments online.

Segment specific groups for targeted email and direct marketing of promotions and discounts to existing or expired members. Send renewal reminders via direct mail and email right from Salsa.


Land Major Gifts with Donor Cultivation

Convert existing donors into major donors with a repeatable, step-by-step nurturing process.

Salsa's Donor Cultivation tool automates the cultivation process so your major gift officers can spend more time nurturing donors and less time on data entry and managing spreadsheets.

Segment your supporters into targeted lists, track touches in each stage, set priorities, assign solicitors, and receive past due alerts. Elevate the value of each interaction as you move prospects through each step and cultivate them for a major gift.


Optimize: Improve Your Results

Rich analytics and reporting help you continuously improve at each step of the fundraising process. A/B testing, dashboard insights, and embedded best practices help you optimize your outcomes while queries provide you detailed data for longterm strategic planning.

Understand what is working and what needs improvement. Be nimble and responsive with real time information.  Use Salsa to identify areas of opportunity and quickly adjust strategies and optimize your approach.

Analytics & Reporting

As you continually analyze your online and offline fundraising campaigns, Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.

Choose from abundant reports on fundraising, events, and more. Save your preferred reports for easy access. Export your data for reconciliation in Quickbooks or other accounting packages.

Copy and edit pre-built reports or build your own from scratch with a flexible reporting framework designed to give you options for fields, conditions, and filters. Use your reports to understand trends with your campaigns and to make improvements for ongoing optimization.

Analytics and Reporting

Campaigns, Funds, and Appeals Designation

Salsa's intuitive fundraising software lets you track the performance and financial success of a campaign, fund, or appeal over time.

By tagging charitable donations to their original source, you'll be able to measure ROI from past development efforts and intelligently strategize for the future.


Optimize with A/B Testing

Guess work is over. With A/B testing in Salsa, you can compare two versions of a message to determine effectiveness and continually fine tune your messages over time.

Launch your A/B test by sending variations of messages to random samples of your chosen audience. Analyze the results of each message and pick a winner manually, or automate the process and let the system determine the winner based on criteria you set. Either way, after selection the winning message can be sent to the balance of the list.


Improve Donor Retention

Increase the lifetime value of your supporters. Don't let lapsed donors slip away forever.

With built-in LYBUNT and SYBUNT reports, you can quickly create targeted messages and send personal letters and emails to re-engage these past supporters.

Salsa customers enjoy average donor retention rates of 74%, about 20% higher than the nonprofit industry average. The more you know about your donors, the more targeted and relevant your communication can be, and the deeper your relationships will grow.



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