Content marketing is one of the biggest buzz phrases in the field right now. You’re probably already well versed in the importance of having valuable, fresh content on your site, but you may not know that it can help improve your SEO and branding as well.
Salsa’s own Christine Schaefer explains it all in the video: Content Marketing for Nonprofits. It discusses:
- Why good consistent content helps your SEO
- How to create sharable, relevant content
- Guidelines to write compelling copy
- How to repurpose your content in different channels