Salsa Blog

How to Segment your Email Lists Like a Pro

If you’re tired of low email response rates and ever-increasing opt-out requests then it might be time to rethink your email strategy.

Join Erin Viray of Change.org as she explores ways to slice and dice your email lists so that you can get the most out of every message. Erin is just one of the speakers at FUSE 2014 - the digital marketing conference taking place in Northern Virginia, August 6-7.

Erin Viray

Register today and don’t miss Erin’s session: “Why Did I Receive this Email?” How to Segment your List for Email Satisfaction.

In this session, Erin will cover why list segmentation is a good idea, some basic ways to split your list, and how you can get started on setting up your segments. The session will also take a look at ways in which Salsa tools can help your organization get up and running with list segmentation.

Register Now to Save

Don’t miss Erin’s session! Register for FUSE before June 30 and you’ll pay only $249 - that’s over 35% off the regular registration fee. Just type in the code EarlyCat2014 in the “Discount” box (code is case sensitive).

Erin’s session is just one of the great educational breakouts you can expect this year. View them all here.

Topics: Events Marketing