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One Billion Strong and Growing

It’s the end of January and everyone is putting the finishing touches on their “numbers” from 2013. Well, in the social media world, 2013 was pretty explosive – and that is putting it lightly. When the numbers reach into the millions – and BILLIONS – of social media users, you know there are people just waiting to hear from you. And they are.

So, let’s talk about the numbers* for 2013:

  • 1.15+ billion Facebook users. Yes. BILLION. (Feel free to take a minute to digest this number)
  • 500+ million Twitter and Google+ users
  • 238+ million LinkedIn users
  • 130+ million Instagram users

Take it in. Those numbers are huge. Ok, so here are some that may actually mean something to you:

  • 75% of possible engagement from a FB post will occur in the first 5 hours
  • On average, there are more than 400 million tweets sent per day
  • 50% of LinkedIn users have an undergraduate or graduate degree
  • On Instagram, more than 5 million photos are uploaded daily

Bottom line. Social is where the people are, so to speak. Take a look at this infographic from Digital Insights to see some more astonishing numbers from 2013. And thanks to FrogLoop for making us aware of this cool info!

Source: Digital Insights: Latest Social Media Facts, Figures and Statistics 2013


Topics: Marketing