In today’s digital world, there are hundreds of ways for organizations to communicate and connect with their communities. While it is true that social media has had a significant impact in changing the Internet landscape and how we connect with others, Public Interest Registry found in a recent survey that 82% of people still turn to an organization or company’s website first for information. Therefore, it is essential to have a credible website and be putting into place robust strategies for maintaining a trusted online reputation.
At this year’s Salsa Community Conference, we will be speaking on the advent of new domains that will soon be coming to the Internet, such as .MUSIC and .BOOK. We are happy to share that Public Interest Registry will be the operator of new generic top-level domains (new gTLDs) as well: .NGO, .ONG, and 4 international domain names (2 Chinese scripts, Hindi, and Cyrillic). We will discuss how these extensions will present new ways for organizations and companies to market their brand and strengthen their online reputation. While it may initially seem bizarre to see more and more branded top- level domains (TLDs), they will be immensely beneficial in bringing together a people with similar shared interests. In this session, attendees will learn more about the changes coming to the Internet and how to take advantage the available opportunities to stay ahead of the digital marketing curve.