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WHY SALSA

Nonprofit Marketing
Software

Engage supporters with personalized,
relevant messaging that inspires action!

Get a Personalized Demo!

Exponential Supporter List Growth Starts Here

Target and Segment Prospective Supporters

Build rich, detailed supporter profiles and group similar constituents into custom segments based on demographics, giving level, location, wealth data, etc.

Connect with Potential Supporters

Leverage sophisticated targeting techniques to personalize your communications with supporters. Reach them with relevant content via email, Facebook ads, and mobile!

Convert Subscribers, Donors, and Advocates

Make it easy for your website visitors and subscribers to sign-up, then deepen engagement beyond sign-up and turn them into donors and advocates.
 
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Nonprofit Marketing Software Features

Email Marketing Tools for Nonprofits

  • Leverage mobile-ready best practice layouts.
  • Design and style with drag-and-drop email editor.
  • Automate emails through triggered welcome series and follow up series.
  • A/B test emails to optimize opens and clicks.
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Social Media Marketing

  • Schedule and publish to Facebook, Twitter, LinkedIn, Pinterest, and Tumblr.
  • Enable supporters to share that they took action through social sharing buttons.
  • Match email addresses to social profiles with social lookup.
  • NEW! Capture new supporters through Facebook Ads Integration. 
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Form Builder

  • Capture new subscribers through mobile-ready forms.
  • Design and style the form to match your brand.
  • Embed forms in landing pages, light-boxes, or widgets on your website.
  • Customize the form to include custom fields.
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Group Segmentation

  • Leverage pre-built segments for new subscribers, major donors, petition signees, and configure pre-built segments as needed.
  • Build custom segments based on supporter interaction history or data such as gift size, location, campaign, fund, or appeal.
  • Build donor segments and connect based on recency, frequency, and monetary analysis.
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See More Nonprofit Marketing Features
Dashboard Analytics

Dashboard Analytics

Monitor your online outreach and engagement with visual dashboards that provide real-time feedback on email, social, and sign up form performance.

Content Syndication

Build beautiful fundraising forms and email templates, then share them with chapter or affiliate organizations in your network.

A/B Testing

A/B Testing

Optimize email performance by testing two versions of the subject line, sender name, or content. Automatically send the winning version to the whole recipient group.

Marketing Automation

Marketing Automation

Dynamic group building and automated, triggered email workflows save you time and enhance your ability to communicate in a timely, relevant manner.

Fundraising

Fundraising

Leverage email and social to turn more subscribers into donors, drive visitors to fundraising forms, and automatically thank your donors.

Advocacy

Advocacy

Use email action alerts and social advocacy tools to activate your base and amplify the voices of your passionate supporters!

See Nonprofit Marketing FAQs

1

What is nonprofit marketing software?

Nonprofit marketing software includes marketing automation, email marketing, social media marketing, sign-up forms, and other list building and segmentation tools. Use nonprofit marketing software to get supporters to take the next step >

2

What is Salsa Engage?

One modern online engagement platform for nonprofit marketing, fundraising, and advocacy for nonprofits. Salsa Engage offers email marketing tools for nonprofits, social media marketing, online giving, peer to peer fundraising, event registration and more.

3

Is Salsa Engage the same as Constant Contact or MailChimp?

No. Salsa Engage offers equally-robust email marketing tools, beautiful email templates, and more powerful automation and testing. However, email is just one part of the Salsa platform that includes social, fundraising, events, and advocacy. Learn 11 tips for more effective nonprofit email marketing >

4

What's different about Salsa's marketing software?

Salsa's marketing software was uniquely built with nonprofit communication, fundraising, and advocacy teams in mind. The email, social, and form tools in Salsa Engage are at the core of any digital campaign that involves targeting supporters and inspiring them to take action. See why the Salsa platform is different >

5

Why is segmentation important in nonprofit marketing software?

Segmentation allows you to send more targeted messaging to supporters and donors. Every supporter has a different experience with your nonprofit, and your marketing software should reflect (and celebrate!) the unique ways in which your supporters contribute to your cause. Learn more about segmentation >

6

How does the Facebook Ads Integration work?

There are three main uses of Facebook and Salsa Engage. 1. Users can add Facebook's tracking pixel to Salsa Engage forms to track and advertise to visitors. 2. Facebook lead ad forms sync data back to Salsa Engage. 3. Users can create custom segments in Salsa Engage and push those groups into Facebook to target them with ads. Here are social media marketing best practices for nonprofits >

7

How can nonprofit marketing software increase conversions?

Comprehensive nonprofit marketing is more than just reaching out to donors. It's providing them with diverse opportunities to engage with your nonprofit. With advocacy, peer to peer, and a whole array of online fundraising opportunities, Salsa Engage ensures that every communication has a corresponding action item.

8

How can I ensure my nonprofit marketing stays on brand?

With customizable forms that embed directly into your nonprofit's website and a suite of email design tools for nonprofits, your messaging will stay on-brand and recognizable with Salsa. Learn more about branding and nonprofit websites >

9

Can I buy Salsa Engage nonprofit marketing software by itself?

Yes. However, we always include one action module (fundraising, advocacy, peer to peer) along with the marketing tools. If you have questions about pricing packages, you can reach out here >

Unify Your Online Engagement & Donor Management with
Salsa Engage + Salsa CRM

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Explore Salsa CRM

Unify Your Online Engagement & Donor Management with
Salsa Engage + Salsa CRM

  • Marketing Automation
  • Online Fundraising
  • Online Advocacy
  • Peer to Peer/Events
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  • Rich Donor Profiles
  • Donation Tracking
  • Direct Mail Fundraising
  • Performance Dashboard
Explore Salsa CRM

Already Using a CRM?

We Support That!

Purpose Built Marketing Automation, Fundraising and Advocacy Software for Fundraising and Advocacy Nonprofits.

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  • Bidirectional Data Integration
  • Frequent data synchronization
  • User-friendly configuration and setup
  • Works with all Salesforce’s standard versions and the Nonprofit Success Pack
  • No middleware or third-party platforms
  • Syncs directly with Salesforce’s native records like Contacts, Campaigns, and Opportunities
  • Automatically match and merge potential duplicates using Salesforce built-in Duplicate Matching rules, or manually control how the system merges contacts

Everything you need to be successful.

All in one place.

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One Product Suite.

No Hidden Fees.

Learn More

Loved By Over 10,000 Nonprofit Users
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  • Quote
    “Combine functionality and reporting into one tool.”- 2017 Nonprofit Guide to Online Engagement Tools
  • Quote
    “Super easy to edit and launch new digital campaigns quickly.”- 2017 Nonprofit Guide to Online Engagement Tools
"Salsa Labs makes fundraising and communications easy for our organization. I love that Salsa makes it easy to create pages that match our branding. It makes for a seamless interface between the website and online forms." Nonprofit Marketing Software Review
5 / 5

Want to Learn More About Digital Marketing With Salsa?

Digital Fundraising Checklist

Get Your Digital Fundraising Checklist

Download this comprehensive "Digital Fundraising Checklist and unlock the strategies, best practices, and tools you need to inspire supporters to donate, fundraise, or take action online.

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Calculate Your Fundraising ROI with Salsa

Salsa users grow their annual fundraising revenue at 6X the industry average. See what your nonprofit CRM return on investment could look like with this easy ROI calculator!

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Grow Your List  With Facebook Ads like OEC

In this #SalsaSuccess story you will discover how one environmental nonprofit micro-targeted their Facebook ads and grew their list with Salsa Engage.

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