Advocacy software: online tools to power your campaign

Organize communities. Mobilize supporters. Create lasting change.

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Empower your community with advocacy software


Introduce supporters to your campaign with automated welcome emails explaining your cause, your efforts, and how they can get involved.


Keep advocates informed through email newsletters and social media. Plus, coordinate awareness and fundraising events with registration and management tools.


Motivate supporters to quickly take action using online petitions, click-to-call tools, targeted messages to legislators, and social media sharing.

Salsa Engage

Online advocacy software features

Targeted actions

  • Send emails directly to decision-makers, both public and private, at the local, state, and national levels.
  • Encourage supporters to contact policymakers through the webforms on these individuals’ websites. 
  • Create a unified message to thank multiple audiences or ask for their support.
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Online petitions

  • Customize online petition forms to align with your organization’s strategy.
  • Prompt further engagement from new supporters by linking to your latest petitions in your welcome emails. 
  • Track actions with dashboard insights and easily recognize signers.
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SMS text messaging

  • Increase your organization's reach by meeting supporters where they are—on their phones.
  • Keep supporters engaged by sending targeted texts with attached links that inspire action like registering for an event or filling out an email template to get in touch with policymakers.
  • Develop campaign-specific keywords that supporters can text to your organization’s shortcode to learn more or get involved.
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Social media advocacy

  • Connect your organization’s social media accounts to schedule and publish posts across multiple platforms automatically.
  • Grow your network and spread awareness of your cause by encouraging supporters to share your posts.
  • Enable supporters to tweet or send Facebook messages directly to policymakers.
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Screenshot demonstrating the click-to-call advocacy software feature.


Give advocates who complete an online form the ability to call policymakers instantly and ask for their support using a customizable script.

Legislator lookup screenshot in Salsa Engage advocacy software.

Legislator lookup

Allow supporters to learn who their representatives are at the local, state, and national level simply by entering their zip codes.

Advocacy software screenshot of sending out action alerts.

Action alerts

Customize a drag-and-drop email template to align with your organization’s needs, and send it out in minutes to prompt immediate action.

Advocacy software can help your organization fundraise for your cause.

Marketing automations

Segment your supporter list and automatically send targeted advocacy emails to each of your audiences.

Advocacy software can help your organization fundraise for your cause.

Online fundraising

Bring in revenue for your cause while engaging your supporters through online donation forms and peer-to-peer fundraising.

Screenshot demonstrating how to use advocacy software to manage your awareness and fundraising events.

Event management

Plan effective awareness and fundraising events, and streamline the registration process for supporters.


What is advocacy?

Advocacy is the act of speaking up on behalf of those affected by a particular issue or cause. It seeks to raise awareness and create change related to that issue. Read an in-depth definition of advocacy >


What is online advocacy?

Online advocacy leverages digital tools like email marketing, social media, and specialized advocacy software to facilitate the organizing, communicating, and educating needed to make an impact. Learn more about digital advocacy >


How can I start an advocacy campaign?

To start a successful advocacy campaign, you’ll need to plan strategically, activate your community, and invest in powerful tools to spread your message. Explore some best practices for planning advocacy campaigns >


Is online advocacy training available?

Salsa’s SmartEngagement model includes training your team to make the most of advocacy software in your campaigns. You can also find educational courses and blog articles about advocacy online. Check out the Salsa blog >


What is advocacy software?

Advocacy software includes tools that help organizations communicate with supporters and amplify their voices through email, social media, text messaging, and online petitions. Refine your organization's online petition strategy >


How does advocacy benefit nonprofits?

For nonprofits, advocacy helps spread awareness of important causes and connect with supporters in a new way, as well as encouraging donating, volunteering, and attending events. See how advocacy fits into your fundraising strategy >


Is advocacy always political?

Although advocacy often involves contacting policymakers or discussing issues that are considered politically relevant, advocacy isn’t always tied to elections or partisan activities. At its core, advocacy is about bringing a community together around a cause to effect change. Explore some examples of community advocacy strategies >


What advocacy platforms are most effective?

The best advocacy platforms include supporter targeting capabilities, allow for engagement across multiple communication channels, and integrate with constituent relationship management (CRM) solutions for streamlined data collection. Discover how CRM solutions and advocacy software work together >


What is grassroots advocacy?

While many advocacy efforts happen at the state or national level, some campaigns also start locally, which is also called the grassroots level. Grassroots advocacy works to unite communities and empower them to advocate for issues that affect them specifically. Learn more about grassroots advocacy >

Unify Your Online Advocacy & Donor Management with
Salsa Engage + Salsa CRM


Unify Your Online Advocacy & Donor Management with
Salsa Engage + Salsa CRM

  • Email & Social Targeting
  • Click-to-Call Advocacy
  • Online Petitions
  • Marketing and Automation
  • Rich Supporter Profiles
  • Relationship Tracking
  • Targeting & Segmentation
  • Performance Dashboard

Already Using a CRM?

We Support That!

Purpose Built Marketing Automation, Fundraising and Advocacy Software for Fundraising and Advocacy Nonprofits.

  • Bidirectional Data Integration
  • Frequent data synchronization
  • User-friendly configuration and setup
  • Works with all Salesforce’s standard versions and the Nonprofit Success Pack
  • No middleware or third-party platforms
  • Syncs directly with Salesforce’s native records like Contacts, Campaigns, and Opportunities
  • Automatically match and merge potential duplicates using Salesforce built-in Duplicate Matching rules, or manually control how the system merges contacts

Everything you need to be successful.

All in one place.

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One Product Suite.

No Hidden Fees.

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Loved by over 10,000 nonprofit users

Logo of Firefly Partners, who rated Salsa’s advocacy software #1 in usability.
  • Online advocacy software quote 1
    “Salsa's legislative advocacy tools are superb.” - This is a sample title that may be long
  • Online advocacy software quote 2
    “Good fit for organizations grounded in advocacy.”
  • Online advocacy software quote 3
    “User interface is clean and intuitive.”
"Using Salsa to create email blasts and action letters has been very effective during the legislative session. The ability to send an email instructing an individual to reach out to their representative then have a call to action button embedded in the email has led to massive responses in support and in opposition to legislative bills." Advocacy software review

Want to learn more about advocacy campaigns with Salsa?

Salsa Advocacy Action Kit

Download our multi-channel advocacy guide

This free resource contains 25+ tips and free templates that will help your campaign amplify supporter voices and create lasting change.

Download the guide
Multi Channel Advocacy Web-2

Learn strategies and techniques for running advocacy campaigns

Discover how you can leverage multi-channel advocacy strategies to reach policymakers and spread awareness in this article from the Salsa blog.

Read on the Salsa Blog
OEC Logo

Explore a case study in social media advocacy

In this #SalsaSuccess story, you’ll see how the Ohio Environmental Council micro-targeted their Facebook ads and gained advocates with Salsa Engage.

Learn more