Tour Our Advocacy Platform

Advance your cause by mobilizing advocates to influence policy change!



Build rich advocate profiles and target with the right message at the right time.



Connect with supporters via email and social with mobile-friendly messages.



Increase the number of actions taken with tools that are fast, flexible and easy-to-use.



Leverage analytics and optimization tools to drive deeper engagement.

Navigate through the tour using the buttons on each side of the screen or with your right/left arrow keys.
Target Supporters

Target: Amplify Your Voice

By understanding what’s important to your supporters, Salsa empowers you to engage on topics that are most relevant to them.  Whether it’s social justice, legislative change, or regulatory compliance, understanding what they're interested in and presenting relevant content is the key to personalizing your communication and interactions.

Know your advocates with the industry’s richest supporter profiles. Target with easy to use segments based on demographics, location, interests, issues etc. Filter your supporter segments to send the right message to the right person at the right time. Ignite action from your most enthusiastic cause supporters.

Build Rich Supporter Profiles

Understanding your supporters is the key to effectively segmenting and targeting them with relevant content and timely communications.

Salsa brings supporter data from every touchpoint into one place. You can see the historical interactions, engagement scores, and actions taken by each supporter.

Add an unlimited number of custom data elements, track specific supporter information, and tailor the system to meet your organization's needs.


Pinpoint Activists with Built-in Segments

With a deep understanding of your supporters, Salsa helps you grow and segment your supporter lists so that each interaction is personalized and relevant.

Built-in segments within the system help you reach exactly the right group of people with the specific messaging that will resonate with them. Pre-built segments include petition signees, new subscribers, no actions in 30 days, and many many more.

Anytime a new subscriber signs up on your website through a petition, sign up form, or other activity, the system will automatically add them to the appropriate segment.

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Create Custom Segments

Our built-in segments will save you time and enable you to target quickly. Because every organization is unique, Salsa also gives you the ability to define custom lists.

You can build segments through simple rules and configurations, or you can create combinations of queries and groups within groups.  The power and flexibility is right at your fingertips.

Segment advocates by demographics, past interactions, location, interests or issues.

Salsa's geotargeting functionality lets you find activists based on geographic location, letting you target supporters and connect them with the right policymakers at the federal, state, and local level.

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Connect: Broaden Your Reach

Cut through the clutter with precisely relevant messaging. Reach your activists where they are. Publish social messages and send targeted emails that make your voice heard loud and clear in a noisy online world.

In the world of advocacy, timeliness is everything. Being able to reach your supporters quickly with the right message wherever they are is essential. Salsa makes it easy to create targeted actions that supporters can interact with on any device including mobile.

Reach Supporters with Robust Email Marketing

Create compelling email messages with virtually unlimited design options using our drag and drop functionality, easy to use editors, and styling tools. Produce custom email layouts, A/B test content, and use Salsa's in-app spam checker to ensure delivery.

In the world of advocacy, timeliness can make or break a campaign.  Over half of your supporters will be reading your messages on a mobile device, and Salsa ensures that your activists can receive messages and immediately take action on any device (desktop, tablet, or mobile).

Targeted mobile-ready messages and actions mean higher engagement and more influence on your issues.

Email Marketing

Drive the Conversation on Social Media

When it’s time to organize your community and raise issues to the world, you need your army of supporters to spread the word across social media.

Publicly visible pressure is powerful and Salsa's system has integrated capabilities for supporters to publicly "tweet" representatives about the issues. 

Social sharing features let your fans easily share your messages via Facebook, Twitter, and other social networks.

Connect your social accounts to Salsa, publish posts or tweets immediately, or schedule them in advance without ever leaving the platform. Keep your message front and center at the optimal times for social engagement.


Automated Welcome Series Boosts Engagement

According to Experian, standard promotional emails have a 0.06 percent response rate while “Thanks for joining us” emails that kick off a welcome series have a 0.95 percent response rate. 

Welcome your brand new supporters with a series of pre-scheduled emails that further educate them on the issues.

These welcome series emails are triggered workflows that automatically start when brand new contacts opt in to your email list or newsletter.

Marketing automation saves you time and multiplies your ability to connect with your supporters in a timely, relevant manner.


Convert: Increase Your Impact

After targeting and connecting with your supporters, make it easy for them to take action. Through petition forms and targeted actions, you'll grow your list and get the attention of policymakers and business leaders alike. Mobile friendly pages will allow your supporters to immediately take action wherever they are.


Grow Your Supporter List with DIY Online Forms

To further your mission, you need an active, growing list of suppporters that advocate on your behalf.

From simple branded petitions and sign up forms, to complex multi-content targeted actions, you can create these forms in a matter of minutes with drag and drop configuration. Configure options and adjust the look and feel to precisely match your organization. Use images and formatted text to create compelling calls to action.

DIY Online Forms

Auto-Match Constituents with Legislators

When it's time for action, make it easy for your supporters to deliver inspiring, impactful messages. You create the content, set your preferences, and Salsa will match your constituents to the right government official.

Influence policy at all levels. Send targeted messages directly to decision makers - from local, state and federal offices, to custom recipients like CEOs! 

Encourage your supporters to send messages to policymakers through webforms on legislator websites. Salsa automates the form submission process, while giving you control over the communication with the supporter and the content of the action.

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Spank or Thank Policymakers

You want to be able to acknowledge officials who support your organization's positions while influencing those who stand opposed. With multi-content targeted actions (spank or thank) Salsa makes this easy with a single targeted action.

The Salsa system lets you designate content for different groupings of legislative targets. For example; voted yes, voted no, or abstained.  Then when your supporter enters their address, the system matches both the appropriate target and the correct message.

This flexibility allows your organization to create a greater sphere of influence by engaging more supporters, and ensuring relevant messaging to both supporters and targets.

Spank or Thank Legislators

Unleash the Power of Your Community with Online Petitions

Advocacy isn’t just about writing Congress, it’s about showing the strong backing of widespread grassroots support to grab attention and make your positions heard.

Online petitions let you quickly gather names and supporter info on issues that can be used to deliver targeted messages or as part of marketing campaigns.

Collect hundreds or thousands of virtual signatures through easy to build web forms and grow your list exponentially.

Online Petition

Mobile-Ready Action Pages

Like everything in Salsa, all your petition forms, spank or thank messages, and targeted action pages are all mobile responsive.

Your supporters are always on the go, and with Salsa, your content will reach them wherever they are and allow them to engage immediately on any device. 

Just like with the email tool, preview your action pages on desktop, tablet, or mobile phone before sending.


Optimize: Improve Your Results

Ignite online advocacy the smart way. With visual insights into your supporters' actions, you can track your progress in real-time and refine your messaging with A/B testing.

Engage Smarter with Analytics

The ability to run reports on supporters, actions taken, and social activity is crucial to making informed decisions about future engagement. Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.

Choose from the many advocacy reports. Save your preferred reports for easy access or export your data for use in third party applications.

Analytics and Reporting

Optimize with A/B Testing

Guess work is over. With A/B testing in Salsa, you can compare two versions of a message in real time and continually fine tune over time.

Launch your A/B test by sending variations of messages to random samples of your chosen audience. Analyze the results of each message and pick a winner manually, or automate the process and let the system determine the winner based on your criteria and automatically send the winning message to the balance of the list.

A/B Testing

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