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About Aid for Africa

Aid for Africa is a charity alliance of U.S.-based nonprofits and their African partners working to help children, families, and communities throughout Sub-Saharan Africa. Aid for Africa members are all dedicated to solving the complex, inter-related challenges facing Africa. Our members realize that, as effective as they each are on their own, they can be even more powerful when they approach Africa’s issues as a group

Together our members, with their partners on the ground in Africa, touch almost every aspect of the African community. Whether they are collecting and distributing books to school children, introducing medical strategies to combat the spread of HIV/AIDS, or identifying and supporting women’s micro-enterprise projects, Aid for Africa’s members have one thing in common—a passionate desire to help the people of Africa solve critical problems and build a better future for their children and communities.

Int'l Development/Foreign Affairs

Salsa User Since:

The Challenge

Separate Platforms | Unrealistic Methods

We had separate platforms for sending emails, managing supporter data and accepting donations. The systems didn't talk to each other, which was frustrating and made things like sending segmenting emails very unrealistic.


- Barbara Rose | Executive Director

The Results


Good Fit For Us

"One of the reasons Salsa was such a good fit for us was that we could account for each of our members but we weren't being charged for them individually."

- Barbara Rose | Executive Director

Learning About Our Supporters

"For the first time, we're able to learn more about our supporters - top donors, lapsed donors, those who have never give and those who are new to our organization."

- Brett Gerstein| Outreach Specialist

Develop Relationships

"Not only are we able to learn more about supporters, we're also able to develop the relationship and better target our potential donors."

- Brett Gerstein| Outreach Specialist

Happy With Transition

"What I'm hearing from our members is that they are happy with the transition. They like getting the notifications of donations right away so they can initiate their own thank you process."

- Barbara Rose | Executive Director

The Bottom Line

We have increased donations this year over last at this time. Ease of donation is part of it, finding us and coming to us is part of it. We feel like we have the tools in place so as we  increase our exposure to people, they feel comfortable with giving on our site.

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