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Earth Day Network’s mission is to broaden and diversify the environmental movement worldwide and to mobilize it as the most effective vehicle to build a healthy, sustainable environment, address climate change, and protect the Earth for future generations.

Growing out of the first Earth Day, Earth Day Network is the world’s largest recruiter to the environmental movement, working with more than 50,000 partners in 196 countries to build environmental democracy. We work through a combination of education, public policy, and consumer campaigns.

The first Earth Day on April 22, 1970, activated 20 million Americans from all walks of life and is widely credited with launching the modern environmental movement. The passage of the landmark Clean Air Act, Clean Water Act, Endangered Species Act and many other groundbreaking environmental laws soon followed. Twenty years later, Earth Day went global, mobilizing 200 million people in 141 countries and lifting environmental issues onto the world stage. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world.

Website:
earthday.org

Industry:
Environmental

Products Used:
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The Challenge

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Simplified Process | Real Time Visuals

We wanted to simplify the process our supporters would go through to commit to an 
act of green and we wanted to find the technology that would enable us to visually count the green acts committed in real time.

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- Jason Goolijar | Director of Information Technology

The Results

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Eliminated Unneeded Steps

"After an extensive review period, we learned the easiest way to simplify our process and take A Billion Acts of Green® to the next level would be to take Drupal out of it. We eliminated a lot of steps just by moving to Salsa’s platform and having more of an e-action platform."

- Jason Goolijar | Director of Information Technology

Our Main Engine

"Salsa has always been our main engine that we use every day to send our email communications and do our online actions."

- Jason Goolijar | Director of Information Technology
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The Best Collaboration

"It’s only recently that our EDN website and Salsa have been interacting, creating a much more effcient way of managing our operations. What we have 
in place now is probably the best instance of collaboration between two
 software technologies. "

- Jason Goolijar | Director of Information Technology

Great Experience

"Our experience with Salsa and New Signature could not have been more positive. I believe that there are many other nonprofit organizations around the globe that could have great success from this technology.

- Jason Goolijar | Director of Information Technology
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The Bottom Line

The Salsa platform enabled EDN to create online donation pages, analyze, organize and segment supporters, communicate with targeted groups and manage fundraising data — all from one integrated toolset that is simple and easy to configure. EDN has more control of its operations, understands who its supporters are and can build lasting relationships.
 

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