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The Endangered Species Coalition is a national network of hundreds of organizations with the same goal in mind – protect the nation’s disappearing wildlife and last remaining wild places. Through outreach and citizen involvement, the nonprofit Coalition works to protect endangered species and the special places where they live.

The Endangered Species Act (ESA) is one of America’s most effective and important environmental laws that enable the Coalition to defend and advocate for many of the most vulnerable species. More than 84 percent of Americans support the ESA and 87 percent agree it is a successful safety net for protecting wildlife, plants and fish from extinction.

Worldwide, plants and animals are disappearing at an alarming rate and the natural ecosystems all humans depend on are at risk. In the United States alone, scientists estimate that more than 500 species have disappeared in the last 200 years. The Endangered Species Coalition plays a critical role in the awareness and protection of these endangered species.


Wildlife Preservation

Products Used:

The Challenge

Unsustainable Killing | Protecting the Gray Wolf

Nationwide delisting of the gray wolf now will halt four decades of progress in its tracks and could expose America’s still-recovering wolves to unwarranted and unsustainable killing. More than 2,900 wolves have been killed in the Northern Rockies and Western Great Lakes since losing ESA protections– and now the Service is attempting to remove federal protections for gray wolves in the remainder of the country.


- Mitch Merry | Online Organizer

The Results


The Tools Needed

"To fight this, we mobilized our member groups and advocates with Salsa. We gave them the tools they needed to facilitate action against the Service’s delisting measure."

- Mitch Merry | Online Organizer

Use for all Interactions

"We have had great success growing and segmenting our lists. We use Salsa for all our interactions – from our member groups to activists to donors."

- Mitch Merry | Online Organizer

Successful Campaigns

"We couldn’t do what we do everyday without it and because of this (Salsa Software), we’ve run some really successful campaigns; it’s been a really good year for us."

- Mitch Merry | Online Organizer

Testing Options

"Emails won’t work if they aren’t seen by our supporters – Salsa’s platform enabled us to determine the best time to send emails and gave us testing options so we could decide which message will yield the highest open rates."

- Mitch Merry | Online Organizer

Record-Breaking Results

"We, along with our member groups gathered 1.5 million signatures and comments in opposition of delisting the gray wolf, which is the most of any endangered species-related rule submitted to the Department of Interior to date."

- Mitch Merry | Online Organizer

The Bottom Line

“We are extremely pleased with the outcome, but the fight is far from over. Someday, when wolves have recovered throughout most of their historic range, and when states refrain from managing their wolf populations in a politically driven race to the bottom, then perhaps delisting is an option worth debating. Until then, we will continue our education and outreach in support of the wolf, and Salsa will continue to play a big part in our ability to bring in supporters that would not otherwise be involved in endangered species issues." - Mitch Merry
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