Wistia video thumbnail - Environmental Working Group

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The Environmental Working Group’s mission is to empower people to live healthier lives in a healthier environment. With breakthrough research and education, we drive consumer choice and civic action.

EWG’s groundbreaking research has changed the debate over environmental health. From households to Capitol Hill, EWG’s team of scientists, policy experts, lawyers, communication experts and programmers has worked tirelessly to make sure someone is standing up for public health when government and industry won’t. Through our reports, online databases, mobile apps and communications campaigns, EWG is educating and empowering consumers to make safer and more informed decisions about the products they buy and the companies they support. In response to consumer pressure, companies are giving up potentially dangerous chemical ingredients in their products and improving their practices.



Products Used:

The Challenge

Toxic Chemicals | Educating People

Our main focus is on toxic chemicals in the environment and in consumer products. Everyday people come in contact with thousands of chemicals, whether in their food, cosmetic products or their furniture. So, we are constantly educating people through our research about these problems and why we need stronger regulations.


- Cailey Doran | Online Strategies Manager

The Results


Specific Messaging

"Because we work on so many different issues and people are coming in through so many different ways, our welcome series is a really efficient way of welcoming these people into our community through specific messaging. "

- Cailey Doran | Online Strategies Manager

Capabilities of Salsa

"I don’t think we would have been about to be as effective as we were, if we haven't had the capabilities of Salsa. "

- Aya Matsumoto | Development Associate

Easy for Supporters

"Our supporters constantly thank us for making it so easy for them to take action on Salsa. "

- Cailey Doran | Online Strategies Manager

Everyday Use

"There is probably not a day that goes by where I am not doing something in Salsa. I use it for fulfillment. I use it for looking up donor history."

- Aya Matsumoto | Development Associate

Everything is Tracked

"If I am sending emails to just keep up with the donations that come in through our website, everything is tracked in the system""

- Aya Matsumoto | Development Associate

The Bottom Line

"Before coming to EWG, I worked as a consultant and I have just been so impressed in Salsa. Particularly, their support and how easy it is to learn." - Cailey Doran
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