Best Practices

Learn and grow with Salsa.

2021 End-of-Year Strategy Guide


Our End-of-Year Strategy Guide provides tips, techniques, and templates for managing your end-of-year fundraising campaigns and other activities.

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#GivingTuesday eGuide 2021


We’ve highlighted some of the best campaigns out there from previous years and created an easy-to-follow checklist for success. Our updated messaging road map shows you exactly what to post and when!

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The Guide to Successful Virtual and Hybrid Fundraising Events


A jam-packed guide with best practices for planning and holding successful nonprofit events and increasing your event-based fundraising revenue.

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6-Week Roadmap for Promoting Your Nonprofit Event


Our 6-week event communication roadmap gives you guidance on how and when to promote your next nonprofit fundraising event, which methods to use, and a worksheet to help you plan it all ahead of time.

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The Complete Guide to Digital Nonprofit Advocacy


A roadmap for your next advocacy campaign with nearly 40 pages of actionable guidance and insights for your entire team. Worksheets and checklists included!

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SmartEngagement Technology eBook


Learn how nonprofits are using data to drive higher levels of engagement and fundraising. Tips and techniques - along with the types of software tools & features that can be used to practice Smart Engagement!

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Guide to Nonprofit Websites


Your guide to creating a nonprofit website that helps you be found quickly when people search for your organization, take donations online, and grow your base of volunteers and supporters.

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P2P Fundraising Campaign Playbook


Nearly 1/3 of all online donations are made through peer-to-peer fundraising campaigns. Our playbook will help you set first-time fundraisers up for success.

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Digital Fundraising Checklist

Digital Marketing + Online Engagement

Our Digital Fundraising Checklist will help you infuse web, mobile, and social into your supporter growth and retention initiatives.

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DIY P2P in the Era of COVID-19


Taking a closer look at the DIY P2P initiative, and how its relevance is at its peak in this age of pandemics and the global shift to online-centric communications and fundraising.

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#GivingTuesdayNow eGuide


Ideas and activities to help get you ready quickly for the #GivingTuesdayNow Day of Giving and Unity on May 5th.

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A rundown of basic best practices you want to be sure to follow in your year-end online outreach.


Quick Guide To Marketing Automation For Nonprofits

Download the Quick Guide to Marketing Automation

Learn the basics of marketing automation and discover specific ways you can scale your supporter engagement more personally and efficiently.

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Quick Guide to Facebook Ads for Nonprofits

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This step-by-step will show you how easy it is to launch Facebook Ads and acquire new supporters.

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Guide to Online Advocacy Software

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Guide to Fundraising Software

Clear & Complete Guide to Fundraising Software


Guide to Peer to Peer Fundraising Software

Clear & Complete Guide to P2P Fundraising Software


Guide to Online Donation Software

Clear & Complete Guide to Online Donation Software


Guide to Nonprofit CRM Software

Clear & Complete Guide to Nonprofit CRM Software


Annual Development Plan Checklist

Take a look at Salsa's downloadable annual development plan checklist.

Use the checklist as your simple guide to building a modern, diversified development plan in the upcoming fiscal year.

Get the Checklist