Best Practices

Learn and grow with Salsa.

Guide to Nonprofit Websites


Your guide to creating a nonprofit website that helps you be found quickly when people search for your organization, take donations online, and grow your base of volunteers and supporters.

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SmartEngagement Technology eBook


Learn how nonprofits are using data to drive higher levels of engagement and fundraising. In this eBook, we provide tips and techniques - along with the types of software tools & features that can be used to practice Smart Engagement!

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2020 EOY Strategy Guide


Our End-of-Year Strategy Guide provides tips, techniques, and templates for managing your end of year fundraising campaigns and other activities.

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#GivingTuesday eGuide 2020


We’ve highlighted some of the best campaigns out there from previous years and created an easy-to-follow checklist for success. Our updated messaging road map shows you exactly what to post and when!

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Virtual Events Guide


We surveyed 355 nonprofit orgs that were in the process of “virtualizing” their fundraising events. This guide includes suggestions and ideas for creating your perfect virtual event!

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#GivingTuesdayNow eGuide


Ideas and activities to help get you ready quickly for the #GivingTuesdayNow Day of Giving and Unity on May 5th.

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DIY P2P in the Era of COVID-19


Taking a closer look at the Do-It-Yourself Peer-to-Peer initiative, and how its relevance is at its peak in this age of pandemics and the global shift to online-centric communications and fundraising.

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P2P Fundraising Campaign Playbook


Nearly 1/3 of all online donations are made through peer-to-peer fundraising campaigns. Our playbook will help you set first-time fundraisers up for success.

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Digital Fundraising Checklist

Digital Marketing + Online Engagement

Our Digital Fundraising Checklist will help you infuse web, mobile, and social into your supporter growth and retention initiatives.

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A rundown of basic best practices you want to be sure to follow in your year-end online outreach.


Multi-Channel Advocacy Action Kit

Advocacy Action Kit

This Advocacy Action Kit will provide examples, templates, and best practices that you can use as inspiration for building your next multi-channel grassrots advocacy campaign.

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Quick Guide To Marketing Automation For Nonprofits

Download the Quick Guide to Marketing Automation

Learn the basics of marketing automation and discover specific ways you can scale your supporter engagement more personally and efficiently.

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Quick Guide to Facebook Ads for Nonprofits

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This step-by-step will show you how easy it is to launch Facebook Ads and acquire new supporters.

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Clear and Complete Guide to Online Advocacy Software

Clear & Complete Guide to Nonprofit Advocacy.png


Clear and Complete Guide to Fundraising Software

Clear & Complete Guide to Fundraising Software


Clear and Complete Guide to Peer to Peer Fundraising Software

Clear & Complete Guide to P2P Fundraising Software


Clear and Complete Guide to Online Donation Software

Clear & Complete Guide to Online Donation Software


Clear and Complete Guide to Nonprofit CRM Software

Clear & Complete Guide to Nonprofit CRM Software


Annual Development Plan Checklist

Take a look at Salsa's downloadable annual development plan checklist.

Use the checklist as your simple guide to building a modern, diversified development plan in the upcoming fiscal year.

Get the Checklist