Salsa for Marketing and Communications Teams

Online Fundraising

Salsa is supporter engagement software that helps you inspire your supporters to easily take action on any device. Engage deeply with grassroots supporters through personalized and relevant messaging that cuts through the online and social media clutter. Here Salsa's tools to make that happen:

• Email marketing and marketing automation
• Social scheduling and publishing in-app
• Online donations and automated gift acknowledgments
• Online event registration and ticketing
• Online advocacy petitions and targeted actions
• Peer to peer events and DIY fundraising campaigns

Offline Fundraising

At Salsa, we understand that while digital is growing fast, traditional communication methods are still bringing in the big checks. That's why our tools support the powerful combination of online and offline engagement making your campaigns more dynamic.

• Customize your major gift cultivation workflows and track every step of the prospecting process.
• Create direct mail appeals and mail merge letters or labels in Salsa CRM.
• Store meeting notes and track your supporters' historical interactions, event participation, volunteerism.
• Accept online registrations, pre-authorize credit cards, and streamline auction checkout at events.

Reporting and Analytics

Pulling together accurate reports for board meetings, or donor history reports for prospecting meetings doesn't need to be stressful. Why not trust Salsa to deliver the accurate reports you need, at the click of a button?

• 10 Pre-built reports including donor detail, LYBUNT, SYBUNT, major gift cultivation, and more.
• Visual dashboard analytics to track event sign ups, online giving, and engagement metrics.
• Easy export and import into Quickbooks Online.

Training/Support

From the day your nonprofit signs up, our client success team is committed to making you successful, fueling your growth, and helping you deliver on your mission. With Salsa's client success program, you have access to:

• Seamless kickoff, onboarding, and implementation so that your new database is optimized for supporter engagement.
• 60-day Smart Start Fundraising course to build your first giving form, email, welcome series, and e-newsletter in Salsa Engage.
• Rich knowledge center with answers to common questions and guides for navigating Salsa CRM and Salsa Engage.
• eLearning platform with ongoing training courses, Salsa certifications, and additional classes will help you grow professionally.