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Infographic: Email is Still Vital for Nonprofit Fundraising

Email has the highest rate of return on investment for any marketing channel - that’s $40 for every $1 spent (yay!) While it’s important to understand the risk, it’s even more important to work toward reaping the benefits of sending quality emails that deliver positive results.

Here’s a handy infographic that helps you put all these risks and rewards into perspective (and keep them there):