Why Salsa?

You might be wondering...with so many vendors that appear to offer similar solutions, what's different about Salsa and why is Salsa the best software for your nonprofit?

See What Sets Salsa Apart:

What's Different About Salsa?

We're busy building the world's #1 supporter engagement platform for nonprofits. So, how does that make us unique and what does that mean for you? Here are four reasons Salsa is different in the nonprofit technology space and why it should matter to you. 


Unified Data for Intelligent Reporting

One vendor. One login. One support team. Say goodbye to disparate data sets and say hello to Salsa! With all your supporter activity in one place, segmenting, targeting, and reporting with beautiful visual dashboards becomes incredibly easy. By centralizing all online and offline historical data, you'll holistically track each supporter, intelligently report on the past, and more precisely plan for the future.


Automation to Make Your Team Efficient

More time. More resources. More money. We all desire the same things. Luckily, Salsa can help you get more of all three. Sophisticated marketing tools will automate tasks like gift acknowledgments, welcome emails, and targeted list building to save hours of time for your staff and volunteers. Our rich template library of emails and forms will streamline asset creation and jumpstart campaigns!


Focused on Supporter Growth 

With average donor attrition rates of over 50% across nonprofit organizations, it's crucially important to grow your supporter base with modern list growth strategies. Beyond basic sign up forms and petition forms, Salsa equips you with the latest tools to drastically expand your list including Facebook lead ads integration, P2P fundraising pages, and marketing automation that deepens supporter engagement.


Training and Coaching from Day 1

From the day your nonprofit signs up with Salsa, our client success team is committed to fueling your growth and helping you deliver on your mission. Salsa extends beyond our technology to keep that commitment through our Salsa Scholars eLearning platform, Smart Start Fundraising and Advocacy programs, and our Support Center. Learn more about how you'll Thrive with Salsa >

All your fundraising tools without all the hassle.

The Old Way

Why use a combination of disparate tools?

The Salsa Way

When you can get it all in one unified suite.


How Are Customers Performing With Salsa?


Donor Retention Rates

The industry average for donor retention is 43%.


Initiatives Launched in 2017

These initiatives were launched by Salsa clients.


Actions Taken in 2017

These supporter actions were taken on behalf of Salsa clients.


Annual Increase in Donations

Average year-over-year growth over four year span.


Increase in New Donors

Average year-over-year growth over four year span.


Increase in Average Gift Size

Average year-over-year growth over four year span.


Increase in Efficiency

This is an average boost in first-year staff efficiency with Salsa.


Increase in Productivity

This is an average boost in first-year staff productivity with Salsa.


Nonprofits Use Salsa

Over 10,000 users worldwide use Salsa.


The National Sustainable Agriculture Coalition's vision of agriculture is one where a safe, nutritious, ample, and affordable food supply is produced by a legion of family farmers who make a decent living pursuing their trade, while protecting the environment, and contributing to the strength and stability of their communities.

We simply wouldn’t be able to do our jobs, here at NSAC, if we didn’t have a tool like Salsa.

- Sarah Hackney | Grassroots Director

View Case Study

How Does Salsa Compare With Other Nonprofit Software Vendors?

Upgrading to Salsa is easy!
See how we stack up against the competition.

Action Network Alternative - SalsaLabs
Bloomerang Alternative - SalsaLabs
Classy Alternative - SalsaLabs
CQ Roll Call Alternative - SalsaLabs
Donor Perfect Alternative - SalsaLabs
eTapestry Alternative - SalsaLabs
Engaging Networks Alternative - SalsaLabs
EveryAction Alternative - SalsaLabs
Fundly Alternative - SalsaLabs
Kindful Alternative - SalsaLabs
Little Green Light Alternative - SalsaLabs
Luminate Online Alternative - SalsaLabs
Mobile Cause Alternative - SalsaLabs
NationBuilder Alternative - SalsaLabs
Neon CRM Alternative - SalsaLabs
Network for Good Alternative - SalsaLabs
Online Express (Blackbaud) Alternative - SalsaLabs
Phone2Action Alternative - SalsaLabs
Raiser's Edge/NXT Alternative - SalsaLabs
Find the perfect software solution for your organization!

The mission of the Beaver County Humane Society is to protect all domestic animals by providing shelter and care; adoption services; investigation, correction or prosecution of cruelty or abuse situations; education programs; and promotion of the concepts of kindness and respect for all living creatures throughout Beaver County.

One of the beauties of Salsa Engage is that it does save time and resources and we can launch a campaign quickly.

- Susan Salyards | Executive Director

View Case Study


What Do Users Say About Their Experience With Salsa?

Read Salsa CRM reviews on G2 Crowd
  1. Benjamin C.

    Environmental Nonprofit Management and Development

    SALSA Combines the Right Ingredients

    "The Salsa Community and Support team are evidence of the adage, "people are the best asset". The platform is intuitive and simple enough to learn and the support crew answer questions promptly and with kindness -no matter how technically illiterate one might be! I think sometimes platforms can be too technical or intimidatingly detailed, but SALSA simplifies code, donor management, email and..."
    Read the full Salsa CRM review
  2. Jesse K.

    Legislative Counsel at Marijuana Policy Project

    Successful outreach and advocacy promotion

    "Salsa has an easy to use template system for drafting email blasts. Uploading a specific template I can use again and again allow me to focus on the content of my message rather than the coding for the appearance of the email. This function allows me to waste no time in alerting followers of important developments in my area of work. "
    Read the full Salsa CRM review
  3. Administrator in Performing Arts

    A necessary organizational and development tool

    "Salsa CRM is straightforward and easy to use and how it can be used only grows as my understanding of the system grows. I like the ability to easily tie in fundraising abilities, donor management, and reports. Using one app for all of our needs as a non-profit saves me a lot of time and stress. "
    Read the full Salsa CRM review
  4. Amanda P.

    Director of Communications at Virginia Organizing

    Good experience so far!

    "I love the new platform. We previously had Salsa classic and it was great, but this is much more user-friendly. I also love that it's integrated into the fundraising software. The cost savings is going to be great and it's a better product. "
    Read the full Salsa CRM review
  5. Jaq L.

    Media design @ Lifestyle Medicine Foundation; Holistic Nutritionist

    Great functionality, Excellent support team!

    "The training and support team are by far the best part. Learning new software can be difficult and Salsa has programs that help you learn everything you need to know and more! They share best practices info and customized solutions for your non profit. They are always willing to help and email support is very fast!"
    Read the full Salsa CRM review
  6. Administrator in Non-Profit Organization Management

    Great CRM!

    "There are a lot of aspects of Salsa CRM that I enjoy. It is easy to use, and the reporting is very robust. The custom fields are great and plug into letters where they are supposed to. I also like the membership which does a good job of helping us keep track of our memberships. "
    Read the full Salsa CRM review
  7. Benjamin M B.

    Product Owner/Sr IT Analyst at OptumHealth

    great fundraising platform

    "Easy campaign and grassroots fundraising page creation, easy tracking of progress, super easy promotion capabilites"
    Read the full Salsa CRM review
  8. Megan M.

    Communications Coordinator

    Robust email marketing platform with bonus useful functions

    "The ways both deep and wide to understand and segment our audience"
    Read the full Salsa CRM review
  9. Debra N.

    Development Associate at Northwood Foundation

    Great Product!

    "What I like best about Salsa CRM is it's easy to use. Our organization was able to save thousands of dollars by switching to Salsa CRM without losing any features we currently had and gaining some we didn't. "
    Read the full Salsa CRM review
  10. Susan S.

    Director of Development at Center for Children's Advocacy

    Salsa Review

    "That we have all our information in one place"
    Read the full Salsa CRM review
  11. Shannon D.

    Fundraising Associate at Freedom House

    Salsa has a great team to help with our needs

    "Salsa has a great support staff to help pull some of the complicated reports regarding donations and our supporters. Their email and event abilities help manage our outreach effectively. Its display is colorful and more easily absorbed when trying to get acquainted with the software. "
    Read the full Salsa CRM review
  12. User in Non-Profit Organization Management

    Very user friendly once you get used to it

    "Salsa Engage is an easy-to-use platform for our event registrations, petitions, email blasts, etc. With very little training my coworkers and I are able to set up and send emails and I set up my first petition the other day - it was very easy and has gotten a lot of activity! "
    Read the full Salsa CRM review
  13. Jasmine B.

    Constituent Relations Manager at ALS Association Golden West Chapter

    Long time user, long time lover

    "The Advanced Query function is easy to use. The help desk is amazing. They really work to make this the best product they can. "
    Read the full Salsa CRM review
  14. Administrator in Individual & Family Services

    Salsa is easy to use

    "I like how easy Salsa was to learn to use. For both a seasoned techie or someone afraid of tech it is easy to understand and use quickly."
    Read the full Salsa CRM review
  15. Dave T.

    Fun product

    "I like the ease of use of the product and the friendliness of the staff the best. We've used the software for many years and continue to be satisfied with it. "
    Read the full Salsa CRM review
  16. Administrator in Political Organization

    great customer service!

    "The diverse features available and they are always updating to stay current with trends! I am grateful for the constant updates and the variety of options available."
    Read the full Salsa CRM review
  17. Laura P.

    Director of Communications at Coalition of Texans with Disabilities

    Helped get our small NPO to the next level

    "Before we got started with Salsa, our disability rights group had member and donation data in various spreadsheets, free platforms, and our heads. Now, it's all in one place (a major deal), and we can see more clearly how our members interact with us over time. In addition, Salsa staff has always been very responsive and helpful when we need them."
    Read the full Salsa CRM review
  18. Josh W.

    Director of Development at Beverly's Birthdays

    Great product

    "Simple to use and extremely cost-effective for small non-profits."
    Read the full Salsa CRM review
Salsa CRM reviews sourced by G2 Crowd

Unsolicited Customer Letter

We highly recommend the integrated products and services offered by Salsa to not only fellow organizations in our industry, but to other nonprofit organizations in our market!

How Do Nonprofit Industry Experts Grade Salsa?

Firefly Partners

Firefly Partners Badge
  • “Super easy to edit and launch new digital campaigns quickly.”
  • “Only nonprofit software that has a built-in integration with Facebook’s lead ads.”
  • “Combine functionality and reporting into one tool.”
  • “Well-suited for nonprofits that are focused on multi-channel communication.”
Read Full Report

Idealware + NTEN

NTEN Badge
  • “Highly recommended if you need a system that will help you categorize your donors.”
  • “Particulatly Strong in Support for pledges, accounting controls, mail-merge, and reporting.”
  • “Salsa CRM’s user interface is optimized for mobile and is quite usable.”
  • “Single sign-on integration with Salsa Engage has brought significant improvements.”
Read Full Report

Featured Customers

  • “It's just what we need to help spread the word, build targeted campaigns and track the performance of our campaigns.”
  • “We use Salsa for everything! E-actions, fundraising, sending email blasts, managing our subscribers.”
  • “It really helps to have Salsa’s easy-to-use communication tools to get the word out. We are connecting with the community.”
  • “The integration with Salsa CRM was the best feature!”
Read Full Report

G2 Crowd

G2 Crowd Badge
  • “I love the new platform. We previously had Salsa classic and it was great, but this is much more user-friendly.”
  • “There are diverse features available and they are always updating to stay current with trends! I am grateful for the constant updates and the variety of options available.”
  • “Salsa CRM has been outstanding. We feel it is easy to use and has so many features for managing constituents.”
  • “It is easy to use, and the reporting is very robust.”
Read Full Report

What Are The Top FAQs Nonprofits Have About Salsa?


How much does Salsa cost?

Salsa is a powerful platform with many features and functions. We'll need to know what your needs are and how many supporters you expect to manage in Salsa? These questions will enable us to provide you with a simple, straightforward, and accurate quote. In general, you can expect to invest a minimum of $200/month. Get your pricing quote > 


Do I need both Salsa Engage and Salsa CRM?

It depends on your organizational needs. Salsa Engage is for email marketing, social media, online fundraising, online event registration and online advocacy. Salsa CRM is a constituent relationship management database best suited for heavy development work, donor tracking and reporting, major gift cultivation, and direct mail fundraising. 


Is Salsa Classic different from Engage?

Yes. Salsa Classic is the legacy Salsa platform for online organizing and fundraising that is still supported but no longer sold. All customers still using Salsa Classic are strongly encouraged to upgrade to the modern, mobile Salsa Engage as soon as possible.  Learn more about upgrading from Classic to Engage >


What Integrations Does Salsa offer?

Salsa CRM integrates with Donor Search, WealthEngine, Showclix and Quickbooks. Salsa Engage has an open API and integrates with Salesforce, Facebook Ads, Double the Donation, Frakture and more to come! See full list of integrations and partners >


How does Salsa work with WordPress?

Salsa Engage forms can be easily integrated with your WordPress website or any other website content management system. Engage automatically generates code which you can copy and paste to embed the form into any WordPress page.


If I have Salsa Engage do I need MailChimp or Constant Contact too?

No. Salsa Engage offers the same email design functionality, a library of beautifully designed templated you can pick from, and has much more sophisticated marketing automation for targeting and segmented communications with your supporters. Learn more about our nonprofit marketing tools >


Is Salsa’s online fundraising platform PCI compliant?

Yes, our fundraising platform complies with all PCI requirements so that every donation is safe and secure. Salsa also employs machine learning technology that works to prevent fraudulent charges on nonprofit client fundraising forms.


Is Salsa's platform GDPR compliant?

Salsa Labs cannot provide guidance on overall GDPR compliance. We suggest you consult with an attorney who is well versed in this subject to determine IF GDPR is applicable to your organization and to provide guidance on overall compliance. However, Salsa can provide guidance on how to use the aspects of our system that are related to GDPR in order to maintain compliance.


What are Salsa's credit card processing fees?

2.89% + $0.20 per transaction. No hidden fees and consistent rates across all credit card types, including American Express.

Loved By Over 10,000 Nonprofit Users

See How Salsa Can Help Your Organization's Mission!