When you kick off a fundraising appeal, start an advocacy campaign, or host an event, you do it with a certain goal in mind. You want supporters to donate, sign a petition, become a volunteer, or any combination of these. But what happens next?
That moment after a supporter has taken an action is a hugely important one; after all, you have the unique advantage of their undivided attention. But how can you use the momentum gained to get these newly engaged users to take action again?
This workbook provides a step-by-step guide to moving your supporters along a path of engagement through a series of pre-planned, guaranteed-to-succeed, post-action tasks!