What is a major gift?
Major gifts are the power players in the fundraising world. They can change the game for a nonprofit in the best way possible. Whether you work in advancement at a university or development at a museum, if you’re in fundraising, you understand the prominent role major gifts play. They are often the largest single donations that an organization receives.
Because of their relative scarcity yet immense fundraising potential, major gifts are extremely important for nonprofits. The stewardship, solicitation, and cultivation processes are all equally crucial for major gift success. This guide will explain major gifts strategies, highlight major gifts metrics, go through the role of a major gifts officer, and much, much more!
Major gifts are as they sound. If we want to take the simplify-by-synonyms route, we can define major gifts as big, important donations.
At their core, major gifts are the largest donations an organization receives.
The definition of a major gift is simultaneously easy and difficult to pin down. You just read the pared down, general explanation of the term, but in action, major gifts as a donation type are far more varied.
A major gift at one organization is a mid-level donation at another and so on. A new, small nonprofit might count anything over $2,000 as a major gift, whereas an established, international organization could say anything under $100,000 isn’t a major gift.
You’ll have to look into your own donor pool and gift history to determine what constitutes a major gift at your nonprofit.
Learn more about what constitutes a major gift